Amazon Ads AI Innovation Award 2025
Amazon Ads Partner Awards Winner 2024

YOUR AMAZON CO-PILOT

Amazon Sponsored Ads Tool for Better Performance

Amazon Ads AI Innovation Award 2025
Amazon Ads Partner Awards Winner 2024
Card layout displaying five optimization tools: Search Rank Optimizer, Bid Optimizer, Placement Optimizer, Search Term Harvester, and Search Term Negator with brief descriptions.

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Covers Every Amazon Sponsored Ad Format

Covers Every Amazon Sponsored Ad Format

atom11 is the amazon sponsored ads tool built to manage Sponsored Products, Sponsored Brands, and Sponsored Display - all in one platform.

  • Sponsored Products — automate bids, harvest keywords, and negate wasteful search terms across your full catalog.

  • Sponsored Brands — track ACoS and placement performance for headline banner campaigns in the same dashboard.

  • Sponsored Display — manage retargeting campaigns using amazon sponsored advertising software that connects ad data to retail performance.

Interface showing options to set custom ad rules for Search Rank, Placement, Search Terms, and Bids, labeled 'Set Custom Rules for Different Categories'.
Dayparting interface with hourly time slots across weekdays and a button labeled 'Optimize with AI', annotated with 'AI-Powered Insights for Quick Dayparting Creation'.

Advanced dayparting

Advanced dayparting

Align your Amazon sponsored ads strategy with the hours and days that actually convert, instead of spreading budget thin across all 24 hours.


  • Set time-based bid adjustments so bids automatically increase during high-conversion windows and dial down in off-peak hours.

  • Use real-time Amazon Ads performance data to identify your best-performing time slots by campaign, keyword, or ASIN.

  • Pause or reduce bids during consistently low-performing periods to protect ROAS and stretch limited budgets further.

  • Schedule bids using hourly Amazon Marketing Stream data so your sponsored ads for amazon run efficiently and for higher conversion at peak hours

Flexible, advanced Amazon ad automations

Flexible, advanced Amazon ad automations

Replace repetitive manual changes with rules that enforce your Amazon sponsored ads strategy at scale, while you stay in full control of targets and guardrails.


  • Rule-based Amazon ads automation to adjust bids, pause keywords, or shift budgets (e.g., “if ACoS > X for 7 days, lower bid by Y%”).

  • Budget pacing and reallocation so high-performing campaigns stay funded and weak ones stop draining spend.

  • Bid and placement optimisation to push more aggressively on profitable Top of Search and pull back on inefficient placements.

  • Inventory- and Buy Box-aware rules to pause or reduce ads when stock is low or you lose the Buy Box.

  • ACoS and TACoS threshold rules to automatically adjust sponsored ads for amazon bids when profitability targets are missed or exceeded.

Interface showing options to set custom ad rules for Search Rank, Placement, Search Terms, and Bids, labeled 'Set Custom Rules for Different Categories'.
Dashboard displaying key advertising metrics—Ad Spends, Total Sales, AOV, and TACoS—with a performance graph, captioned 'All Your Data in One Powerful Dashboard'.

Centralize your Amazon Ads and retail data

Centralize your Amazon Ads and retail data

See the full picture of performance by bringing your advertising and retail metrics into one place instead of juggling multiple reports and dashboards.


  • Combine Seller Central and Amazon Ads data in one Amazon sponsored ads software to track sales, ad performance, inventory, AOV, and search rank.

  • Drill down at ASIN, campaign, or keyword level to understand what’s driving changes in ACoS, TACoS, and total revenue.

  • Use unified views to spot retail issues (like stock or price) behind ad performance shifts and prioritise the right fixes faster.

  • Connect Seller Central and Vendor Central in one amazon sponsored ads tool to manage performance across both platforms without switching dashboards.

Advanced recommendations

Advanced recommendations

Act faster on what matters most with intelligent alerts and recommendations that point you to the highest-impact changes.


  • Performance-based alerts with 1-click actions, helping you respond quickly to emerging issues and opportunities.

  • Copilot Neo to analyze performance fluctuations, provide likely causes across ads and retail data, and offer personalized optimization recommendations.

  • Bid recommendations based on your target ACoS and atom11’s CPC/bid logic to fine-tune efficiency and volume.

  • Inventory alerts for low or out-of-stock items, along with guidance on how to adjust PPC for those ASINs.

  • Keyword harvesting and negation recommendations to surface new converting search terms and block wasteful ones across your sponsored ads for amazon campaigns.

Inventory alerts for low stock, suppressed inventory, and out-of-stock items across fulfillment centers, with note to 'Set up customizable alarms and alerts' and 'respond to changes in real-time'.

Master Amazon Sponsored Ads in 4 Weeks

We offer 1:1 4-week training to get you started

From basic rule configurations to advanced analytics and AMC-powered optimizations, this 1:1 expert-led plan ensures you understand every aspect of Amazon Sponsored Ads and can translate insights into higher ROI.

From basic rule configurations to advanced analytics and AMC-powered optimizations, this 1:1 expert-led plan ensures you understand every aspect of Amazon Sponsored Ads and can translate insights into higher ROI.

Week 1

Check data accuracy across ads and retail sales; configure account preferences.

Week 2

Implement core rules, like harvesting, budget optimization, and negation; understand weekly reporting structure.

Week 3

Configure advanced automations for inventory, placement, etc. Dive into analytics, generate custom reports, and understand performance metrics.

Week 4

Set up version control; optimize ad campaigns and spend by configuring dayparting schedules and using AMC data.

TESTIMONIALS

Hear from our customers

FAQs (Frequently Asked Questions)

FAQs (Frequently Asked Questions)

What does “sponsored ads” mean?

What is the difference between paid ads and sponsored ads?

What are Amazon sponsored ads?

How to do sponsored ads?

Are sponsored ads free?

How much do sponsored ads cost on Amazon?

Which ad types does this amazon sponsored ads software support?

How is atom11 different from other amazon sponsored ads tools?

Amazon PPC software that understands Retail!

Ready to turn Amazon data into sales?